-
·
Seven Tactics to Reinforce Your Customer Engagement Strategy
“How do we know this worked?” In the history of humanity, nobody has enjoyed hearing that question. Why? Because it contains seven assumptions – six of which have negative foundations! As companies evaluate their 2023 marketing spend (after likely reducing spending in 2022), the wise marketer remembers their north star: customer engagement. By embracing proven techniques,…
-
·
Five Reasons Your Waterfall Team Can’t Go Agile
Plus Five Techniques To Change Their Minds If you’re interested in this headline, it is safe to assume three things about you: Agile is older than Windows XP, yet it still gives developers, project managers and business analysts that “too trendy to be legit” vibe. And their suspicion is reasonable. Like all the other buzzwords…
-
·
Is your app sparking joy?
Talking about Marie Kondo might be cliche by now, but making outdated pop culture references is the hallmark of our industry. Fortunately it is incredibly applicable to the topic of mobile apps in the modern business. Consumer and stakeholder expectations have evolved, and we’re reverting to an ecosystem where having a mobile app is a…
-
·
Locations, loyalty & lattes in the mobile world
Too many people think of themselves as mobile developers or that they work at mobile companies. I’m in the restaurant business. My job is help people get the food or drink they want, and be as minimal part of their experience as possible. Maybe you have competitors that are larger and have better mobile apps?…
-
·
What your company website’s source code is saying about your business
We can apply Conway’s Law to learn about a company’s structure and values, and the lessons are insightful to insiders & outsiders Catapulted into most developer’s set of oft-quoted computer laws by The Mythical Man Month, Conway’s Law says: Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations…
-
·
Why I stopped hacking the Amazon Dash button and learned to solder
tl;dr; Stop trying to hack the Amazon Dash button. Just buy a cheap doorbell, a Raspberry Pi, and solder them together. You’ll get more flexibility and keep some heavy metals out of our landfills. Now the actual story
-
·
Six things we should agree about email.
We get it. You like email. Now stop abusing it so the rest of us can get back to work. There is no shortage of advice about email. Some of them are pretty extreme. Some want to destroy it altogether. But I prefer to accept a reality where incremental improvements have a higher probability of success. So I bring to…