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Understanding Humans in the Business World – Putting Eponymous Laws to Good Use
Recognizing what behaviors are common enough to have Eponymous Laws named for them can make you more effective at work and in life. Here are my first 4 favorite.
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Seven Tactics to Reinforce Your Customer Engagement Strategy
“How do we know this worked?” In the history of humanity, nobody has enjoyed hearing that question. Why? Because it contains seven assumptions – six of which have negative foundations! As companies evaluate their 2023 marketing spend (after likely reducing spending in 2022), the wise marketer remembers their north star: customer engagement. By embracing proven techniques,…
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Six things we should agree about email.
We get it. You like email. Now stop abusing it so the rest of us can get back to work. There is no shortage of advice about email. Some of them are pretty extreme. Some want to destroy it altogether. But I prefer to accept a reality where incremental improvements have a higher probability of success. So I bring to…