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Seven Tactics to Reinforce Your Customer Engagement Strategy
“How do we know this worked?” In the history of humanity, nobody has enjoyed hearing that question. Why? Because it contains seven assumptions – six of which have negative foundations! As companies evaluate their 2023 marketing spend (after likely reducing spending in 2022), the wise marketer remembers their north star: customer engagement. By embracing proven techniques,…
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APIs: Oofda!
Continuing a conversation from my previous podcast episode on Constant Variables, I was invited back to attempt to demystify a common technology that appears more complicated than necessary – APIs. I think it is a great listen for any beginning or junior developer, before they start creating APIs. It covers topics like:
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Startup Mentality, API Management, and Corporate Apps
In this 2021 podcast, I had the chance to talk about a lot of passions for how I think about startup culture can influence the corporate environment. Topics included:
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Yext Helps Caribou Coffee Optimize Every Digital Customer Experience
In March 2021, I spoke with Yext about combining two things I love – APIs and coffee. I’m still a big fan of Yext and their collection of tools to help retail marketers. The shortened version of the article:
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Case Study: Caribou Coffee Fuels Mobile DevSecOps with NowSecure
In January of 2021, I got to talk about improving mobile app security with a company that I greatly admire – NowSecure. The core pieces of the article remain true today:
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Five Reasons Your Waterfall Team Can’t Go Agile
Plus Five Techniques To Change Their Minds If you’re interested in this headline, it is safe to assume three things about you: Agile is older than Windows XP, yet it still gives developers, project managers and business analysts that “too trendy to be legit” vibe. And their suspicion is reasonable. Like all the other buzzwords…
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Is your app sparking joy?
Talking about Marie Kondo might be cliche by now, but making outdated pop culture references is the hallmark of our industry. Fortunately it is incredibly applicable to the topic of mobile apps in the modern business. Consumer and stakeholder expectations have evolved, and we’re reverting to an ecosystem where having a mobile app is a…
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Locations, loyalty & lattes in the mobile world
Too many people think of themselves as mobile developers or that they work at mobile companies. I’m in the restaurant business. My job is help people get the food or drink they want, and be as minimal part of their experience as possible. Maybe you have competitors that are larger and have better mobile apps?…
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What your company website’s source code is saying about your business
We can apply Conway’s Law to learn about a company’s structure and values, and the lessons are insightful to insiders & outsiders Catapulted into most developer’s set of oft-quoted computer laws by The Mythical Man Month, Conway’s Law says: Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations…
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InnerSource – Using open source best practices to help your company
At Minnebar in March 2017, I spoke to developers about a way to improve their corporate cultures by piggy backing on some best practices from the open source community. It remains a topic that I believe in (at least of 2024), but one that remains difficult for large corporations to adopt.