In March 2021, I spoke with Yext about combining two things I love – APIs and coffee. I’m still a big fan of Yext and their collection of tools to help retail marketers. The shortened version of the article:
- When thinking about multi-unit retail, wrong information (such as incorrect store hours) is worse than no information at all
- Responding to, and learning from, customer reviews is always a good use of time
- Great partners have accessible APIs with clear documentation
- The best partners have great third-party integrations, amazing uptime, publicly accessible status pages, and fast propagation of new data