Tag: marketing

  • APIs – The Litmus Test for Evaluating Vendors

    APIs – The Litmus Test for Evaluating Vendors

    Evaluating a vendor can be exhausting, and regretting a partnership can be heart-breaking. Here are some quick ways to evaluate if a SaaS provider is as good as their sales staff says.

  • The resolution to make in 2025 – leave more reviews

    The resolution to make in 2025 – leave more reviews

    Authentic reviews are a gift to content creators and businesses, and it is an easy-to-keep resolution requiring 15-minutes a week to help the internet and your local economy.

  • Seven Tactics to Reinforce Your Customer Engagement Strategy

    Seven Tactics to Reinforce Your Customer Engagement Strategy

    “How do we know this worked?” In the history of humanity, nobody has enjoyed hearing that question. Why? Because it contains seven assumptions – six of which have negative foundations! As companies evaluate their 2023 marketing spend (after likely reducing spending in 2022), the wise marketer remembers their north star: customer engagement. By embracing proven techniques,…

  • Yext Helps Caribou Coffee Optimize Every Digital Customer Experience

    Yext Helps Caribou Coffee Optimize Every Digital Customer Experience

    In March 2021, I spoke with Yext about combining two things I love – APIs and coffee. I’m still a big fan of Yext and their collection of tools to help retail marketers. The shortened version of the article:

  • Is your app sparking joy?

    Is your app sparking joy?

    Talking about Marie Kondo might be cliche by now, but making outdated pop culture references is the hallmark of our industry. Fortunately it is incredibly applicable to the topic of mobile apps in the modern business. Consumer and stakeholder expectations have evolved, and we’re reverting to an ecosystem where having a mobile app is a…

  • Locations, loyalty & lattes in the mobile world

    Locations, loyalty & lattes in the mobile world

    Too many people think of themselves as mobile developers or that they work at mobile companies. I’m in the restaurant business. My job is help people get the food or drink they want, and be as minimal part of their experience as possible. Maybe you have competitors that are larger and have better mobile apps?…